Scaling E-Commerce Paid ROAS to 5.2x with Server-Side Pixels
5.2x
Ad ROAS Boost
-35%
Acquisition Cost
Executive Summary
How a boutique retail brand bypassed ad-blockers to lower customer acquisition cost by 35%.
The Initial Challenge
Luxe Threads had highly fragmented remarketing campaigns and lost up to 25% of acquisition events due to client-side ad blocker leaks.
Our Tactical Solution & Engineering
We configured robust GTM Server-Side tagging, deployed Lookalike custom audience segmentation, and A/B tested visual story copy.
Audited Campaign Results
Increased tracking attribution to 100%, scaled ad budgets by 80% profitably, and reached a compounding 5.2x ROAS.