Performance Marketing & High-ROAS Student Acquisition for Ramaiah Academy
3.8x
Performance ROAS
-40%
CPA Reduction
Executive Summary
Delivered 3.8x return on ad spend and a 40% reduction in lead acquisition cost for professional certification courses through algorithmic bid management and conversion rate optimization.
The Initial Challenge
Overcoming ad creative fatigue and high drop-off rates between initial lead capture and final course enrollment across professional certification tracks.
Our Tactical Solution & Engineering
Built high-speed modular program landing pages, implemented custom AI lookalike audience models on Meta Ads, and optimized high-intent search keyword bidding on Google PPC.
Audited Campaign Results
Generated a 3.8x ROAS across performance ad channels, drove a 180% surge in qualified enrollments, and reduced cost-per-acquisition by 40%.